Such a double standard here. If these women aren't partnered, it's either because they want to be or they haven't found a good match. If they haven't found a good match, it's because they are unlucky or they are trying to attract men out of their league. It's the same for men. Raising and lowering one's standards is part of the dating game, because it's how people find out their relative worth in the dating market. Anyone who refuses to "lower their standards" is simply refusing to respond to feedback.