I think the dialog needs to be changed. I’ve been one of those clueless ‘average white people’ and I’m just now starting to understand. I do believe the message needs to be unapologetic and frank. Keep in mind, you’re trying to convince someone to question the type of thinking they’ve been doing they’re whole life. I’m afraid a combative or dismissive message (‘OMG! You’re so clueless’ for example) is just going to make them defensive and they will dig in on their position.